John Robshaw
for Crate&kids

Designed the private label packaging for the John Robshaw for Crate&kids collection. The collection included the packaging for sheet sets, crib fitted sheets, duvets, pillow cases, shams, stroller blankets, and hooded towels.
The patterns and textures were inspired by India which informed the packaging.
I chose the floral icon from his textile designs in the logo lock-up. The hang tags were printed using silver metallic ink create a silver grommet effect.
A braided cord with tassel paired well with other products from the collection.